As the tagline for the campaign says ‘Surya … Sabko Mood Mein Le Aaye’. Both the ads feature Shankar Mahadevan, and focus on how Surya products bring the family together. We ran very successful advertising campaigns for our Smart Downlighters and Low Noise Mixer Grinders over the last few months. Surya Roshni also attempted to refresh the mood of its Smart Downlighters users.
The entire Lighting industry is focused on LEDs, so we are contributing in a big way to driving energy efficiency and eco-friendliness in the country. LED Lighting leads to major energy saving versus conventional lighting, and is eco-friendly. Do you see such inventions in the lighting & consumer durables segment and how sustainable are they with changing times and preferences? We also witnessed a significant rise in demand for nature-based or environment (eco) friendly products in recent years. Consumer awareness is growing all the time, and so is acceptance of new technologies. Given the trend towards Smart products across industries, I believe that the share of Smart Lighting will also go up dramatically in the next 5 years. A more recent trend is towards Smart Lighting products. The Lighting market has completely transformed over the last 8 years, from being a predominantly conventional lighting market to being a >85% LED lighting market.
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